What Shows Real Expertise?
A sales page I wrote last month gets the message across, but it feels flat when I read it again. I know the product well, so I may be too close to it to see what needs changing. I have started thinking about whether to hire expert copywriter for a fresh view. The word “expert” gets used a lot online, though. How do you personally tell whether someone really has strong copywriting skills rather than simply describing themselves that way?
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